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Learn more about lyocell

Why Use Lyocell?

Lyocell is a premium plant-based fiber made from sustainably sourced wood pulp, known for its smooth feel, strength, and performance benefits in textiles. When blended into a towel, lyocell enhances softness while also improving moisture absorption, helping the towel dry the body quickly and efficiently. It is naturally breathable and has antibacterial properties that reduce odor-causing bacteria, making towels feel fresher between washes. Lyocell fibers are also durable and resistant to pilling, which helps the towel maintain its plush appearance over time. Because the fiber is produced using an eco-friendly closed-loop process that recycles water and solvents, lyocell also supports sustainability goals while delivering a luxurious, high performance towel experience. Lyocell isn't just extra, it's necessary!

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